How to Accelerate Your Home Sale Process with Comprehensive Listings

According to data by the National Association of Realtors (NAR), most homes for sale tend to spend an average of 18 days in the market. The data further suggests that there are over 407,000 unsold homes in the market—not a small number by any chance.

With so many homes for sale in the market, finding the right buyer for your property can turn out to be an uphill task. This is why listings management is so important to your selling process. With an effective strategy in place, you easily sell your property faster and with less hassle.

In this blog, we will address some useful tips and tricks for creating comprehensive and impactful listings.

Top 5 Tips for Improving Your Home Listings

Implement Good SEO Practice

First, you need to determine if you are optimizing your listing for search engines like Google, Bing, or Yahoo. By researching and using the right keywords to describe your listing, it will appear at the top of the search results and allow your niche audience to be able to find your property with near-zero effort.

Here are some other SEO tips to keep in mind:

• Choose keywords or phrases that are between two to four words long
• Make sure you include location terms such as the city, state, or neighborhood where your listing is

Pro tip: To truly understand your buyer’s mindset, you need to think as they would. Brainstorm phrases or keywords they might use to find your listing and make use of them within your marketing collaterals online. You can also use free SEO tools like Google Keyword Planner to arrive at the right set of keywords.

Make Sure It’s Visually Appealing

Nothing captures your buyer’s attention like well-shot pictures of your property. By investing in a professional photographer to take beautiful images of the property and highlighting specific features like the backyard or swimming pool, you can effectively increase your listing’s online curb appeal.

Make sure to take pictures in great quantity and include a variety of angles. You can always shortlist them later.

Get Your Email List Going

When done right, email marketing can work wonders in generating buyer interest and selling your property. According to Forbes, around 63% of email marketing campaigns in the real estate industry received positive engagement.

Here are a few handy tips to implement in an email marketing strategy:

• Start with an actionable welcome email to introduce your listing to the prospects. Be sure to thank them for subscribing to your email list, set the right expectations on what to expect in the following emails, and list your property’s strong points to reel them in.
• Make sure every email you send out has meaningful and valuable content. You can talk about upcoming events, give advice on mortgage rates, focus on local restaurants and entertainment options in the neighborhood, dish out information on open houses, or address basic questions.
• Make it a point to include captivating images, videos, and graphics that might be of interest to the end-reader.

As an individual seller, it might be difficult to launch an effective email marketing campaign. However, The Blazer Team of Cummings & Co. Realtors has the tools and resources to help you sell your property.

Go ‘Social’ with Your Listing

If you’re not on social media, you’re losing out on a potential target base of 4.55 billion active users globally. In addition to driving a powerful email marketing campaign, think about how you can leverage social media channels like Instagram, Twitter, and Facebook to get quality leads.

Here are some interesting social media marketing strategies that can be used to accelerate your home sale process:

• Ensure you’re promoting the town and the neighborhood instead of solely focusing on the property.
• Make sure that the posts are authentic without any unnecessary fluff.
• Educate your buyers and provide valuable and relevant content.
• Interact and engage with end customers. As a thumb rule, always respond to positive comments as well as negative ones.

Here are a few ways in which you can leverage different types of social media platforms to your advantage:

• Roll out targeted ads for local listings on Facebook, use Facebook Messenger for instant and real-time conversations with potential customers, or share images, videos, memes, GIFs, and more on your Facebook feed to engage users.
• Utilize Instagram and integrate strategic CTA buttons for people who land on your profile. You can also announce important events and share details about your property with high-quality images and videos.
• Make use of TikTok, an emerging tool for real estate agents as well as buyers. Being an intensely video-driven platform, you can flex your creative muscle and promote your property with detailed and interesting videos that highlight notable features and amenities. You can also promote the property with real-time walkthroughs.

At The Blazer Team of Cummings & Co. Realtors, we make use of the tools and resources at our disposal and ensure your property reaches potential buyers. Get in touch with us to learn more.

Make Use of Video Marketing

Over 2 billion users are navigating the YouTube platform today. While it is true that shooting and editing a video takes a lot of work, it is well worth the effort. Whether it’s Instagram reels or videos uploaded on Facebook or YouTube, you need to drive consistent and high-quality video content to reach a wider target base.

Homebuyers are visually and emotionally driven. As a result, video marketing should be a core element of your listing strategy.

At The Blazer Team of Cummings & Co. Realtors, we aim to help clients sell their homes faster and for a fair price. We have the experience, tools, and resources needed to ensure you get an excellent home-selling experience. 

We also connect homebuyers with new properties, so if you’re looking for an experienced realtor to get you a great buying deal at an accelerated pace, head on over to our website and get the conversation going today!